Know, Like, Trust Principle

Sell More with the Know, Like, Trust Principle

You have a marketing strategy in place. You know that your website copy is good. You have a savvy website. You have regular campaigns on your social media and more. Your business is probably nearly there if you diligently work on your digital marketing or traditional marketing efforts. However, the reality is, there is still…

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5 Biggest Website Maintenance Mistakes

The 5 Biggest Website Maintenance Mistakes That Business Owners Make

Along with having social media accounts, creating a website for your business is a must nowadays. It is a great way to showcase your products, services, and even brand personality. Your website could also be an information-filled source that potential leads can use, which highlights your expertise in your particular niche. Most likely, you know…

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5 Ways to Add Brand Personality to Your Website

5 Ways to Add Brand Personality to Your Website

More than the consistency in brand colours, styles and savvy design, your brand’s “personality”, or how you want potential customers to perceive your brand, should show through. Always think of your website as an extension of your brand in the virtual world. A “personable” website that shows character and brand values will surely be more…

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Website Care Plan

Website Care Plan: What is it and what does it include?

Recently we received a notification from the creator of the security software that we use in our websites to alert us that there was a security vulnerability in the SEO software plugin which we install in our websites. This might sound sketchy, but they are both fantastic pieces of software, and it’s actually great news.…

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