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Sell More with the Know, Like, Trust Principle

Business, MarketingBy Simon February 8, 2021

You have a marketing strategy in place. You know that your website copy is good. You have a savvy website. You have regular campaigns on your social media and more. Your business is probably nearly there if you diligently work on your digital marketing or traditional marketing efforts. However, the reality is, there is still…

5 Ways to Add Brand Personality to Your Website

Marketing, WebsitesBy Simon January 18, 2021

More than the consistency in brand colours, styles and savvy design, your brand’s “personality”, or how you want potential customers to perceive your brand, should show through. Always think of your website as an extension of your brand in the virtual world. A “personable” website that shows character and brand values will surely be more…